Topic: Ayurveda: Ancient Indian Healthcare System.
"Human life is not merely to be alive, but to be Well".
In India, our ancestors discovered the secrets of being well and joyful thousands a decades ago.
We did not only learn about our body and brain, we were able and accessible to understand the meaning and responsibilities of Being Human on mother Earth. Renew the concept of fulfilling our liabilities towards the life of us, and lives of other creatures as well. Yoga and Ayurveda are the jewels of our heritage and we have managed really well to conserve them.
To grow in this economicaly competitive world Ayurveda had to change its packaging into the shape of FMCG products and medicines, but the basic concept of finding a cure to a disease from Herbs and flowers remained the same. While addressing the national Ayurveda Summit 2014, Prime Minister Narendra Modi insisted on application of better technology and highlighted how branding and Packaging of Ayurvedic medicines would increase their demand across the globe and thereby increasing our exports. He further suggested to digitalise the ancient manuscript.
Many initiatives by the government towards Ayurveda are commandable and influential as well. Setting up the ministry of Ayush in 2014, approving the establishment of "AIIA" All India Institute of Ayurveda, which is conceived as Apex institute offering education at MD and PhD level in Ayurveda, Celebrating National Ayurveda day on Dhanteras every year are the few steps taken to raise awareness and promote the Indian Medical Heritage. In 2015 Jan aushadhi Yojana was introduced to provide medicines on low price by opening 3000 Jan aushadhi Kendra, this policy of government is praiseworthy and profitable.
The market worth 20 million dollar is already in operation in country and is expected to grow up to 5 trillion dollars in 2050 with 16% CAGR. Tu Meet domestic and international demand many industries are manufacturing a Mammoth number of products based on principles of Ayurveda and Standards set by government. Infian of the recent events on promotion of Ayurveda in Agra Mr Anand chhaparwal, managing director of Dindayal aushadhi said, "Being in ethnopharmacological industry means to promote ancient Heritage and bringing people back to the roots of using medicine. In today's market Parivartan is the necessary element for any business. He extended the word Parivartan in terms of business methodology like profitability, assured services, regulation, increasing productivity, been vigilant, use of alternative resources, time management and networking."
There are enormous possibilities in Ayurveda all we need is to have faith in our rich heritage. Even the foreigners from across the globe are visiting India for a Wellness tourism and learning meditation. Us department of health wants to find possibilities of curing cancer with the help of Ayurveda. The magic of Ayurveda is that 20 students from New York were enrolled for a crash course in Ayurveda in Kochi.
Mr Om Prakash, vice president of Dindayal aushadhi said " it's better to improve than to change", in today's business every Ayurvedic Pharma need to have a progressive and aggressive approach for effective results. Product quality is the first factor that decides demand of the product quality of product should never be interfere with. He further added, "using Ayurvedic FMCG products and medicines will bring us back to our basics, and it is something we should be proud of."
India's Healthcare market now a days is undergoing a transformation with economic growth of more than 7%. By 2020 the industry is expected to triple in size 280 billion dollar. Indian Healthcare companies are entering into merger and acquisitions with domestic and international companies to drive growth and gain new market.
Talking about the vision, Mr Aditya chhaparwal said, "in any business with iny should be clear and endless."it's a very good initiative that Ministry of Ayush has set premium standards for ayurvedic medicines. Ayurveda will soon spread its wings in production of nutraceutical industry, which means that ayurvedic Protein Shakes and protein bars will be available to consumer pretty soon." He further added, "digital marketing of any business plays a vital role in reaching your target market nowadays. Social media can be a great approach to target the youth."
Ayurveda is the heritage of India, it is the gift of our forefathers to us, it is our responsibility to make it available for residence of our country and to the whole globe, in order to cure diseases and live aHealthy lifestyle. Ayurveda is going to become the new face of medical industry.
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