The firefly released from a Vodka Bottle

I was surprised by a sudden intermission during the midnight- mind blowing heavy petting, she makes up a leeway and struggles in the dark to find her purse in all enthusiasm, as a matter of fact hitting me twice with punches, one after another in the most sensible parts of a man's body, the heart and the balls of my manhood. She practised Taekwondo and her hands has become just a little too cony to cause the pain but I felt almost no hurt as i still had the taste of her sweet sugary lips on mines. I figured out that she did all that hard work and caused all this pain just to use her brand new mouth freshener to make the night just a little more interesting. She was never happier than the times i'd say that her mouth freshening kisses makes me forgot the pain and drown into an ocean of salivary juices with only lips on work, eyes closed and head revolving around the beauty of her curves.

Maya, a 20 something sophomore, literature student who would scribble every possible emotion she comes in contact with just as perfectly as she looks in the eye with a rare smile, and i kept on adding to it until we ended up spending the night in my apartment exploring each other's nudity with avidity.

"You are a great kisser, must be experienced" the first thing she said the morning after  putting her undies back on.
"Good Morning Charmozella, Get rid off that alarm will you" and I rolled in my bed sheet again.

After a whole night of bill and coo, during the dreamless sleep of the morning, when the morning wood is straight right on schedule, I heard whispering from her for a good-morning fellatio. but with all the religious girl talk that she gave me the night before i found it hard to place my hard  in her hand so i resisted and didn't let her took control of my wing. She had to leave for her lectures at the university, it was time for the stupid, poetic and naked bodies to cover up again in the clothes again with each others fragrances and with the shine in her eyes and the smile on her face it was visible that she wants to come back, again and again, for more exchange of love and latte. The goodbye kisses and cuddles lasted for next 2 hours, she already had missed her firs lecture and was on the verge of dropping her day the university. The sacred fear of being wrong and ditching studies followed by continuous interrogative phone calls of her mum, she left with a photograph of us two in her phone and with first time experience of countless kisses from night till the morning.

Somewhere in GOA.

A steep narrow track by the side of sweet water lake begins where the Sandy land of beach ends and Stony mountain begins. As i started  to track, the sound of waves splashing heavy volumes of water on stones turned into melodies sung by crickets and other insects. The trail takes you into the dense, dark and distracting forest. From the beach where I were able to stare at horizon and stretch my vision as far as I can, from that open and wide scenery i walked into a place where i felt blind and vision less with eyes open. I hardly blinked. I check counted my breath, my heartbeat is not normal, it is as fast as slow it was on the beach, the thing that didn't stop was the track and my steps. I continue following my friend @dontdieonmebub. 
The reflection of the colourful headboards of bars and bistros was visible on surface of lake water from the woods and leaves, as I looked above at the sky, the half moon was grouped hundreds of stars spreading moonlight onto me and my friends I have ever seen in my life. Not only me, and my friends, not only the trees, branches and leaves around us, the whole forest was dipped and set back into the light silver night.
We continued to climb and left the lake behind, after a couple of minutes we were accompanied by the sound of fresh water source that came from somewhere up at the hill and dissolved in the lake after travelling down the ridge.
We finally reached the place where we planned to take halt, it was hardly 20 square feet but a nature made camp base, perfect for bonfire, camping and meditation. we decided to turn off our mobile flash lights, for a while it was darker than how I have seen dark with closed eyes, the sound of matchstick rubbing the igniter and the sound of explosion of the match stick top  were clear to hear, and as one of us inhaled the herbal necessity, the tip of joint was red lit now.
the smoke worked as the fragrance in the forest, the lit joint shared among us was like a red flying Firefly who sat on the lips of every Traveller in the dark. the place was so dense that I was only able to see the half of half moon. For these five minutes without listening music, without seeing any light, without touching anything, without breathing the usual air, I and my lungs just tasted the herb that is common among not so common smokers of these days. I was n dark, with half of the half moon, with humans or I would say aliens if this planet who are now my brothers, there were only few and good things around me, I was at the best place I have been so far. I was somewhere in GOA.

Birds of Madhya Pradesh

We all want to fly, but we hardly ever think about those who can.
"BIRDS” – a creation of nature that proves despite your size, you can always stay above all and measure the sky. Madhya Pradesh is famous for its forest and wildlife, and so is the Gwalior city. As places like Cancer hills, vivekanand hills, badagaon, bhadawana,  tigra and devko makes it rich in flora and fauna.
There are more than 50 species of birds including Greay babbler, Indian myna, red wattled lapwing and indian silverbill. Its very common to notice such small and lovely birds of different types on morning walks and evening walks in any park of gwalior. Even in monsoon season different type of soil living species such as snails, earthworms and slugs appear everywhere around.

Gwalior is also very much diverse for trees and plants, as mushroom to banyan, peepal to eucalyptus trees has covered the major land area.
But at the same time cutting down trees and deforestation because of real  estate industry remains an unconcerned issue in Gwalior. Construction and building industries are being castrotopic for Gwalior and playing a major part in downgrading tge ecosystem.
A single tree is home for 100 of birds, cutting down trees does not only decrease oxygen rate in local environment  but makes a countless birds homeless.

The only option that remains with birds is to fly and migrate to another far flung places where human race will take years to come.

Kamakshi Maheshwari - A environmentalist says, " I have seen in last 25 years a shift in the pattern of existence of migratory birds and also in the native birds. deforestation is leading to less of greenery, lack of lakes and Ponds, over construction of infrastructure all around has taken the place of birds. irony is the more smarter we are becoming the more weaker our Ecology is getting. Ecological imbalance is taking the shape of development which is making migratory birds not to come and natives to migrate to other states.

Anshuman Tripathi - A bird photographer says, "gadget Revolution has restricted knowledge about Birds to games and apps only but  in Indian culture feeding birds & animals had a hidden motive ofearning about them. he adds in monsoon Central Indian birds like brown headed barbet, Golden orioel, spotted owlet and jacobin Cuckoo are more likely to spot in Gwalior. the state bird of MP Asian Paradise flycatcher also flies to MP from southern part of Peninsular for passage migration and can be spotted in Gwalior."
Being a human we hold the responsibility and ability to listen and communicate with every other species of the planet.
Pollution, increasing no. of Co2 and harmful mobile signals have already killed a big no. of birds and have bought a lot of other species almost at the verge of extinction.
And now deforestation is doing the rest. Even after this blasphemy there are still people alive who hunt birds for the sake of their fun. Its hard for them to accept the fact that gone are the days when hunting was a ritual more than just a game. It is unethical in present scenerio to kill a already extinct species just for showcasing courage and hunting skills.

Nature enthusiast Mrs. Ami Prabal Jain Says ". Likewise other urban settlements common urban birds are found everywhere in Gwalior , like Blue Rock Pigeon, House crow, Laughing Dove and Brahminy Starlings  etc. in the areas  where greenery is sufficient  like thatipur area and other outskirts, we find many other birds, Indian Robin, Indian Chat, Oriental Magpie Robin, Asian Koel, etc. these are the resident birds, we find regularly. In different seasons of the year  many migratory birds come like  verditer flycatcher, red munia, scaly breasted munia, oriental  white eye etc.

Its hard for us to imagine a city without birds.
Its even harder to never listen to the mmelodious chirping of birds in our verandah that never felt noisy. try to imagine a sunset without homecoming of birds, a tree without a nest ?

Birds are the best mood enhancers of any city, they are the real explorers of city.
It asks for nothing to be a little caring towards the flying creatures.
we must  start living our life like humans  and being sensitive towards every creature living on planet earth.

Ayurveda: The rise of Heritage

Topic: Ayurveda: Ancient Indian Healthcare System.
"Human life is not merely to be alive, but to be Well".
In India, our ancestors discovered the secrets of being well and joyful thousands a decades ago.
We did not only learn about our body and brain, we were able and accessible to understand the meaning and responsibilities of Being Human on mother Earth. Renew the concept of fulfilling our liabilities towards the life of us, and lives of other creatures as well. Yoga and Ayurveda are the jewels of our heritage and we have managed really well to conserve them.
To grow in this economicaly competitive world Ayurveda had to change its packaging into the shape of FMCG products and medicines, but the basic concept of finding a cure to a disease from Herbs and flowers remained the same. While addressing the national Ayurveda Summit 2014, Prime Minister Narendra Modi insisted on application of better technology and highlighted how branding and Packaging of Ayurvedic medicines would increase their demand across the globe and thereby increasing our exports. He further suggested to digitalise the ancient manuscript.
Many initiatives by the government towards Ayurveda are commandable and influential as well. Setting up the ministry of Ayush in 2014, approving the establishment of "AIIA" All India Institute of Ayurveda, which is conceived as Apex institute offering education at MD and PhD level in Ayurveda, Celebrating National Ayurveda day on Dhanteras every year are the few steps taken to raise awareness and promote the Indian Medical Heritage. In 2015 Jan aushadhi Yojana was introduced to provide medicines on low price by opening 3000 Jan aushadhi Kendra, this policy of government is praiseworthy and profitable.
The market worth 20 million dollar is already in operation in country and is expected to grow up to 5 trillion dollars in 2050 with 16% CAGR. Tu Meet domestic and international demand many industries are manufacturing a Mammoth number of products based on principles of Ayurveda and Standards set by government. Infian of the recent events on promotion of Ayurveda in Agra Mr Anand chhaparwal, managing director of Dindayal aushadhi said, "Being in ethnopharmacological industry means to promote ancient Heritage and bringing people back to the roots of using medicine. In today's market Parivartan is the necessary element for any business. He extended the word Parivartan in terms of business methodology like profitability, assured services, regulation, increasing productivity, been vigilant, use of alternative resources, time management and networking."
There are enormous possibilities in Ayurveda all we need is to have faith in our rich heritage. Even the foreigners from across the globe are visiting India for a Wellness tourism and learning meditation. Us department of health wants to find possibilities of curing cancer with the help of Ayurveda. The magic of Ayurveda is that 20 students from New York were enrolled for a crash course in Ayurveda in Kochi.
Mr Om Prakash, vice president of Dindayal aushadhi said " it's better to improve than to change", in today's business every Ayurvedic Pharma need to have a progressive and aggressive approach for effective results. Product quality is the first factor that decides demand of the product quality of product should never be interfere with. He further added, "using Ayurvedic FMCG products and medicines will bring us back to our basics, and it is something we should be proud of."
India's Healthcare market now a days is undergoing a transformation with economic growth of more than 7%. By 2020 the industry is expected to triple in size 280 billion dollar. Indian Healthcare companies are entering into merger and acquisitions with domestic and international companies to drive growth and gain new market.
Talking about the vision, Mr Aditya chhaparwal said, "in any business with iny should be clear and endless."it's a very good initiative that Ministry of Ayush has set premium standards for ayurvedic medicines. Ayurveda will soon spread its wings in production of nutraceutical industry, which means that ayurvedic Protein Shakes and protein bars will be available to consumer pretty soon." He further added, "digital marketing of any business plays a vital role in reaching your target market nowadays. Social media can be a great approach to target the youth."
Ayurveda is the heritage of India, it is the gift of our forefathers to us, it is our responsibility to make it available for residence of our country and to the whole globe, in order to cure diseases and live aHealthy lifestyle. Ayurveda is going to become the new face of medical industry.

Career in tourism: A choice of Travellers

it is commendable that a large majority in the country has begin to rethink the idea of education. Many no longer expect their children to become engineers and doctors, as it has been over decades, but are now open to a variety of careers ranging from graphic artist to forensic investigators.

Post millennial who are born between the year 1996 to 2010 in India are curious but also very cautious about choosing their careers. With a Rise in unemployment especially among engineers many are opting for offbeat jobs that are in demand.

A large number of students in the country are taking vocational courses and professional degrees with the budget friendly fee and training that in result provide well paying jobs. it is hinted that such a rise in attributed to career counseling session undertaken by schools for the past decades.

one such career option of tourism is picking up in country. More than 5 tourism brand, along with central universities have invested in Bachelors Degree program over the last year. a
Recent trend concerning tourism is very positive in the coming years as there will be more than 8 million foreign tourists travelling to India. this number will multiply when one includes people not staying in commercial accommodations. tourism students are future ambassadors of cultural India they represent the youth and a strong force of hundred million the industry is expected to generate more than 10 lakh travel and leisure startups in coming years

One of the Unrivalled benefits of being involved in tourism academic is that it requires no specifications beforehand.
travel management & hospitality is quite liberal about selection of students.
Any engineers Bachelor of Science and senior secondary pass out from any streams can be tourism professionals. the only requirement to join the industry is to be a successful communicator and negotiator.
Multilingualism in tourism industry is very important proficiency in multiple foreign languages is basic prerequisite for successful Communications in the field of tourism. Foreign language proficiency has always fostered the development of intercultural competence and it is more important for a country like India because our country is diverse in nature with multiple opportunities for tourist to see around tourist are always comfortable when you speak their own native language.
tourism and travel industry plays a significant role in the growth of the economy and development of India India is rich in Heritage and Culture as after every 100 kilometres the language changes and so does the lifestyle and tradition tourism industry in India requires no bake capital investments as we are privileged to have many historic monuments built by our ancestors we already have a set up for the business we only have to spend on its conservation and infrastructure we can generate employment and tourism from what our ancestors have left for. travel and tourism is never ending industry and it is supposed to grow up on Rapid rate in coming 5 years.

Segmentation of Cox and kings according to its Products

Market Segmentation, Targeting and Positioning are the main activities in forming a profitable Marketing strategy for a firm and in Tourism industry it is a mandatory job to form homogeneous market from a heterogenous crowd in order to upsell right product to right customer.

Travelling has become a common love now a days affected by social media more than disposable income of the individual, every age groups, gender, culture promotes and wishes to travel and intend to look more of a backpacker.
You take any of the startups, they are focusing on the same market, the adventurer type, the Traveller or backpacker type. YJHD had a serious impact on youth but unfortunately they misunderstood the basic concept of movie. It wasn't to be a Travellers but to be a big dreamer & not just to own a Dslr.
Though Elite class people also does the same but their is another category for them known as "fleshpacker" as they carry plenty of money with them in order to survive.

In tourism industry when startups are being very much similar to each other with focus mainly on the same group and demographics of people, still the big corporate Giants like Thomas cook, SOTC & Cox and kings covers the wholesome  market making specific product for particular group of Tourist.

Below are the segmentation of Cox and kings as per their product and market.

Demographic Segmentation:

It's about age, gender and family size.

For school going kids and children below 10 years of Age cox and kings operates "Curious Cat Chronicles". 
The targeting place for example can be a kids play school or kids club in society.

For a group of girls and independent working women Cox and kings operates "Gateway Goddess".
To grab this particular market places like ladies kitty party Halls, girl's hostel or Girls college would be suitable.

For Senior citizen who worked hard all their lives with a dream to visit abroad at least for once, to make them accomplish their dream the product of company "Being Young" is the key.
Targeting this particular group of Tourist is easy, it can be near a temple or church or a park full of old morning joggers where they gather everyday and laugh loud calling it yoga.

For differently able people who are gifted with unique abilities and a desire to travel "Enable Travel" is there on the list which covers all the requirements of individual from wheel chair to symbol language guide.
Targeting can be best done for this is in Hospitals and Medical institutions.

Behavioural Segmentation:

This segmentation is all about the purpose, behavior and activities that a tourist prefers at the destination.
For Example: A Tourist who wants to party, have fun and go wild, Thailand is the place and if a tourist is looking for Meditation, peace and calm then kanyakumari or Vivekananda stupa is the place.

Categorising the crowd on basis of their behavioral preferences and purpose below are the products from the company:

MICE & Business Travel.
For business class people and employees.

Holidays for Two.
For honey moon couple or couple celebrating anniversary.

Instant Holiday
For weekenders who live Monday to Friday on caffeine and don't mind a little alcohol in rest of the days.

Trip-360. 
For people who are Hungary for thrill. For those who seek adrenaline rush.

The targeting areas for these specific market can probably be office areas, corporate buildings and parking areas where officials and employees often come.

Psychographic Segmentation:

It's very much similar to Behavioral segmentation but it adds up culture, believes, attitudes and values at place of activities.
The tour itinerary gets changed as per psychology of the Tourist.

Gujrat pure vegetarian Group Tours.
It's both domestic and international but only for gujraties who crave gastronomy.

Aamhi Traveller: it is also for both domestic and international holidays but mainly focused in joint Maharashtra families as they can be good source of revenue.

Luxury escapes and Xperiential:
For elite class Traveller who require only God and luxurious hospitality.

Geographical segmentation:

Duniya Dekho:
For group International holiday packages.

Bharat Dekho:
For group domestic holiday packages. And personalised Indian holidays.

Flexihole:
For tailor made International holidays.

Classification of crowd into a market and designing products according to their preference in order to make them feel delightful and earn good revenue is the true meaning of market segmentation.

Keeping all points in minds about Marketing segmentation and branding, the above information provided is best up to my knowledge, kindly give your precious feedback at rohantherover@gmail.com or drop it in comments below.

The Dying Heritage Of Madhya Pradesh.

From Gwalior it takes almost an hour to reach Morena.
The accessibility is only by road and good enough if you choose the right vehicle, for obvious a five seater or a SUV (With A/C) is a smart choice.
We first reached Batesar group of temples and calling it a dying heritage is not a sin at all. Earlier, it use to be the base for local dacoits then after few agreements and surrender THE ARCHEOLOGICAL SURVAY OF INDIA retraced it as an option for alternative tourism.
The appearance of the place is numb and sounds full of secrets.
The temples are oldest construction as few have no apex on them.
Make sure that you carry enough cold water to quench your thirst, a mat to lay down, a Bluetooth speaker to enjoy Taylor Swift voice and enough calories to keep you moving on.
The most disturbing thing is to see The one die who created the universe according to Hindu dharma.
The shivlings which are there in the place looks dull and powerless because of no proper and regular worship and divine practices.
It feels energetic after you take a nap under shade of neem tree and when cold wind whispers lullabies in your ears.
Overall the place can be a good option for picnic lovers, day trippers, weekend travelers and excursionist and can be a good source of revenue generation for MP TOURISM if tickets applied.

2- Then we hooded up to Padaoli a interestingly dangerous place with a wonderful view in front of your eyes and life taking deep fall when you look down.
The place is beautiful but dangerous as well for overexcited travelers who loose their mind when see a eye catching landscape.
Structures from Ramayana and Mahabharata are matted on the ceiling that connects your soul straight up to scriptures.
Again a very beautiful place to visit but still a stone structure that generates no money for MP TOURISM.

click here for link.